Top 5 Trade Show Exhibitor Needs

June 11, 2013

Exhibiting at trade shows is fun. As a company that helps other businesses polish their image, we love when we get to help with this ultimate showcasing of a company’s brand. As a commercial sign company, designing trade show exhibits is incredibly satisfying. Trade Shows happen year round. Nearly every industry has such an event [...]

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Trade Show Displays: All Trussed Up And Ready To Sell

May 7, 2013

We’ve shown you how to set up the ridiculously simple “Pop-Up” trade show displays. We’ve talked about choosing which banner stand is right for you. I want to introduce to you something a bit meatier. A bit sturdier. Something ideal for a multi-day trade show that might get bumped in to, leaned on and beat [...]

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Trade Show Exhibit Backdrops – Simpler is Better

March 12, 2012

What is the most important element of any Trade Show exhibit? Without question, hands-down, you are. I bet you thought I was going to say something sign-related like ‘your backdrop’ or ‘having as many banner stands as possible.’ No, as much as I would love to believe that your trade show presence lives and dies [...]

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Marcia Yockey at 7th Annual Chamber of Commerce of Southwest Indiana Business Expo

March 6, 2012

We’d like to invite you to the Centre in Downtown Evansville this Thursday (3/8) for the 7th annual Chamber of Commerce of Southwest Indiana Business Expo. Admission is free. The exhibit hall is open from noon to 5:30pm. The Business Expo is always one of our favorite events of the year. While it’s true that [...]

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Vehicle Wrap demo at the Chamber of Commerce Small Business Expo

March 11, 2011

Yesterday was the 6th Annual Chamber of Commerce Small Business Expo. As a company that sells and designs trade show booths, exhibits and banner stands, we feel it is important for our trade show booth to be stellar and just a little bit different than the norm. For the first time, we featured a live [...]

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Wednesday’s Design & Marketing Inspirations – 14

March 2, 2011

Trade Show Engagement ideas inspired by the book unMarketing by Scott Stratten. In Scott’s book, unMarketing, he spends much of the book talking about relationships. “If you believe business is built on relationships, make building them your business.” This leads him to some very interesting thoughts and conclusions about ways that we market contrary to [...]

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Tradeshows: Four Generations In the Marketplace

February 1, 2011

Guest article by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, internationally recognized expert working with companies to increase their profitability at tradeshows. Author: “Meeting & Event Planning for Dummies,” and “Riches in Niches: How to Make it BIG in a small Market” (May 2007). http://www.thetradeshowcoach.com & http://www.richesinniches.com Every company on the tradeshow [...]

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Successful Trade Show Exhibits

January 25, 2010

Have you ever wondered what makes a successful Trade Show exhibit? Displaying your goods and services at a trade show can be a daunting challenge to even the most seasoned veteran of trade shows and conventions. There are three stages of insuring a successful trade show presence. Planning – You must know what you want [...]

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World Expo 2009 pics!

July 28, 2009

I’ve finally got some pics from the World Expo posted. You can see them on my personal site here. Signs of Support Thanks to Maggie Harlow from Sign-A-Rama Louisville, we will shortly be launching a charitable grant program for local NPOs! We’re super excited about this because it allows us to give back to the [...]

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World Expo 2009, Las Vegas

July 22, 2009

Well, I am just now digging out from the voluminous info that was showered on us at the 2009 World Expo in Las Vegas last week. ‘But that was last week’, you say. Yes, but my wife and I had the opportunity to spend our third anniversary at the Wynn Resort immediately following Expo. Phenomenal [...]

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