The Signs of Business

Guest article by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, internationally recognized expert working with companies to increase their profitability at tradeshows. Author: “Meeting & Event Planning for Dummies,” and “Riches in Niches: How to Make it BIG in a small Market” (May 2007). http://www.thetradeshowcoach.com & http://www.richesinniches.com Every company on the tradeshow [...]

Twitter can be a clever addition to your suite of marketing tools. Short, concise statements, helpful conversations, shared inspirations and links to more info are some of the best ways that twitter can be used for business. However, if you are my competitor, here is how you should use twitter: Autorespond to everyone who follows [...]