An Overview of Trends in Social Media Being Used in the Apartment Industry

April 7, 2014

The apartment industry is just like most industries I have encountered when it comes to jumping on the social media train. There are fears, misguided ideas on how it’s done, and plenty of excuses as to why it’s not right for their company. (Hint: Your excuses are probably not much different even if you in [...]


LinkedIn as a Marketing Tool

December 21, 2009

First and foremost, LinkedIn can be a valuable part of an overall marketing strategy.  It is one of many tools that, when used effectively, can generate buzz about your knowledge and capabilities.  But to start with any one tool, whether it’s blogging, attending networking meetings, or designing a killer brochure, lets you run the risk [...]

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Social Media, Clunkers

August 3, 2009

First, let me start off by saying that I’ll try not to let this get too political in the future but I had to share this thought: The government recently acquired partial ownership of some auto companies here in the U.S.. Now, they are running a ‘special’ (read: Cash for Clunkers) on trade-ins to get [...]

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