Marketing is not the same now as it was 5 years ago. You have more options than ever and you likely have a smaller budget than you need or want. What does your marketing plan look like for 2012? Gone are the days where your marketing plan could consist of dropping $10,000 for a year [...]
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What makes a great logo? Logos are the central element to the visual brand of a company. There are plenty of sites offering to design your logo for cheap. Anybody can pay $99 and get what is technically a logo. But is it any good? Will it stand the test of time or will it [...]
Color Theory and Inspirations. Color by COLOURlovers COLOURlovers could be my new favorite website. It allows you to browse colors (Yes, I will use the American spelling, thank you very much.) and create palettes and share those color palettes with friends. You can also see popular palettes to stretch your imagination and to be the [...]
How do you maintain creativity? What things inspire you? Designer Michael Wolff is the latest entry of Intel’s Visual Life Series. [Disclaimer: before @brainpicker introduced me to Mr. Wolff, I had never heard of him. Though I am glad that he and I share an affinity for properly organized hanging clothes.] “probably the most important [...]
How fun is that ad? Simple, attention grabbing. Quite effective. CEOs find comfort in books’ written pages – A year old article but @slingshotLLC just tweeted it (they are mentioned in the list of contributors for the article) and brought it to my attention. Looks like some good reads in there. I’ve downloaded several samples [...]
Don’t Rely On Facebook For Your Social Media Marketing Great little Photoshop housecleaning tip: Photoshop Tip: Organizing Layers found via @SmashingMag Sometimes brilliant creative tells the whole story – No explanation. Just click. 5 Branding Secrets You Can Learn From Google – How does Google maintain its brand identity? The 5 Models Of Content Curation [...]
Only two links today but they are doozies! Thought provoking Five Signs You Need a Marketing Makeover – “If you can identify any of these red flags, then it’s probably time to retool your business’s marketing strategy.” This is a great list of things to think through for marketing. I’m a huge fan of #4. [...]
