A Lesson in advertising: Fine Line to Walk Between Edgy and Offensive

HelloFlo logoWhat makes a great ad?

#1 People know what you’re selling

#2 People remember your brand name

#3 It hits a personal note

#4 The ad sparks conversations, thus keeping the ad viral and top of mind

 

Introducing HelloFlo “First Moon Party”

 


#1 People know what you’re selling

There’s no question what types of products are being talked about here.

HelloFlo provides services to potentially half the world’s population. While half the adults in the US spend roughly a quarter of their time dealing with it, the subject of this company’s main service is not normally talked about.

#2 People remember your brand name

Their ad is humorous, tactful, slightly edgy, honest and well made. It’s something people will remember.

#3 It hits a personal note

With so many people dealing with this so often, the over the top humor gives people a humorous way to approach a taboo and talk about something deeply personal they’re all dealing with in some way or another.

#4 The ad sparks conversations, thus keeping the ad viral and top of mind

This ad is written up in all the major publications as being brilliant. In less than 4 days it got over 14,900,000 views. There are a few people that have voiced concerns and bring up some interesting perspectives. But even this kind of conversation is effective because people still watch the ad, have it seared into their memories and boom; branding mission win.

Additionally this ad has taken an awkward subject and enabled people to talk favorably about them as a company.

While it hovers on that line of edgy and offensive from a marketing and branding perspective, it’s a win win.

 

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