3 Levels of Vehicle Graphics

by
July 12, 2011
Second Nature vehicle graphics

Second Nature vehicle graphics

How much do vehicle graphics cost? File that in the Frequently Asked Questions, bookmark it and favorite it because it keeps coming up. I love this question because in answering it, we can really figure out a client’s budget, expectations and needs.

A wide-angle look at vehicle graphics gives us three levels:

Vehicle Lettering

ETFCU vehicle lettering closeupVehicle Lettering is the simplest and therefore the most inexpensive type of vehicle graphics. Note that ‘most inexpensive’ does not necessarily equal ‘best value’. These are usually one or two color designs that contain simple branding or information. Though it is the simplest option, sometimes it is the best.
Vehicle Lettering Example: Silver lettering on a black vehicle

Vehicle Decals and Magnets

Hasgoe perforated window vinylOn the temporary side of this level is static cling decals, magnets and repositionable vinyl. On the permanent side is one-way-vision window graphics, logo decals and other full color designs. This level is where most of our clients fall. By using decals and lettering, we can provide a very cost effective solution for many businesses.
Vehicle Decals Example: Perforated Window Graphics

Vehicle Wraps

Uebelhor and Sons vehicle wrapAt the high end of the spectrum is full and partial vehicle wraps. ‘What spectrum?’ you ask. Pick one: the Wow Factor spectrum, the value spectrum, the cost spectrum, the ROI spectrum. Vehicle wraps are simply eye-catching.
Vehicle Wrap Example: Uebelhor and Sons

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About Casey Valiant

Casey Valiant is the Creative Director and third generation of AmeriStamp Sign-A-Rama. He graduated from Purdue University with a Computer Graphics Technology degree in 1999. He spent 3 years modeling in Salt Lake City (haha, 3D modeling for flight sim trainers for the US Navy) before moving to Texas to work with an international student ministry on the campus of Texas A&M. His wife, Kristi, is an award winning picture book author and illustrator. Whenever the occasion presents itself, Casey rides hippos bareback. You can follow him on Twitter and facebook

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