Where’s Walter – YMCA logo redesign

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April 8, 2011

The YMCA rebranding effort has made its way to Evansville, Indiana! The colorfully redesigned logo has met with mixed reviews. Personally, I’m a fan of the newly stylized logo. The different colored versions don’t follow standard logo design practices but I think it works. [disclosure: we did make many of the signs that go along with Evansville's YMCA rebranding efforts] Focusing on the ‘Y’ just makes sense because that is how people typically refer to where they are going.

Walter and Josh posing with one of the new YMCA logos

Walter and Josh posing with one of the new YMCA logos

The YMCA has been a committed part of our community for over 150 years. The mission of the YMCA of Southwestern Indiana is: “The YMCA of Southwestern Indiana, Inc., following the example of Jesus Christ, responds to community needs, by serving all people, especially youth, through relationships and activities that promote healthy spirit, mind, and body.”

With a new logo comes a need for new signs. We were proud to be the signage provider for the YMCA rebranding effort in Evansville. We made indoor signs as well as the outdoor signs for the Downtown YMCA location.

About Where’s Walter

The Where’s Walter series highlights the mysterious activities of the owner of AmeriStamp Sign-A-Rama in Evansville Indiana. See all of the Where’s Walter posts.

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About Casey Valiant

Casey Valiant is the Creative Director and third generation of AmeriStamp Sign-A-Rama. He graduated from Purdue University with a Computer Graphics Technology degree in 1999. He spent 3 years modeling in Salt Lake City (haha, 3D modeling for flight sim trainers for the US Navy) before moving to Texas to work with an international student ministry on the campus of Texas A&M. His wife, Kristi, is an award winning picture book author and illustrator. Whenever the occasion presents itself, Casey rides hippos bareback. You can follow him on Twitter and facebook

One Response to “Where’s Walter – YMCA logo redesign”

  1. Saw.this up yesterday and it looks amazing! Way to go guys!!!!

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