March 30, 2011
Only two links today but they are doozies! Thought provoking
Five Signs You Need a Marketing Makeover – “If you can identify any of these red flags, then it’s probably time to retool your business’s marketing strategy.” This is a great list of things to think through for marketing. I’m a huge fan of #4. It illustrates how much social media strategy has impacted all of marketing. Twenty years ago, I don’t think that would have been on the list at all.
The Logical Path to Trust – When the first sentence is “Marketing is not really complicated,” you have my attention. Sometimes we tend to over-complicate things. Some of our marketing efforts are no exception. Great thought-provoking questions at the end.