Business Book of the Month: Good To Great by Jim Collins
January 24, 2011

Good To Great by Jim Collins
The Book of the Month is Good to Great by Jim Collins.
“JT” Jim Tatem, President of Sign-A-Rama gives us his thoughts on this book:
It teaches us some very simple things and is full of research on big businesses, small business and the right steps to take to make your business great.
Some take-aways from Good to Great:
- Good is the enemy of Great
- First determine Who and then determine What – Having the right people on the bus in the right seats. Build a superior team around your top people. Then being able to concentrate on teaching them the path to greatness.
We are all in business because we want to be great. Because we want to do great things in our communities, in our families and in our business life and this is a book that will help us get there.
A lot of the practices that we put into place at Sign-A-Rama corporate and things we teach our franchisees come from books just like this one.
Leaders are readers and earners are learners so starting with this book, make a list of books you want to read in 2011 and keep improving your business.
Follow JT on twitter: @TheSignKing



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